Lead Gen Forms: LinkedIn erweitert Anzeigen um Call-to-Actions
Today, we’re excited to launch LinkedIn Lead Gen Forms, a new solution that helps you drive even more high-quality leads from your Sponsored Content campaigns by removing the main barrier to mobile conversion: making someone complete a clunky contact form on a smartphone.
Damit können LinkedIn-Nutzer künftig direkt aus beworbenen Beiträgen („sponsored content“) heraus ihre dort hinterlegten Daten mit Unternehmen teilen.
Once someone submits a Lead Gen Form, you’ll get a comprehensive lead record that can include that person’s name and contact info, company name, seniority, job title, location, and more. Because this lead data comes from the member’s up-to-date LinkedIn profile, it is typically more accurate and complete than what you’d get from traditional website forms — where people can enter false or partial information.
— LinkedIn Marketing (@LinkedInMktg) April 4, 2017